Twitter announced that starting tomorrow, all existing Twitter accounts will automatically be converted to the new layout. This means all personal and company/brand accounts will now have a gray header image unless the account was previously updated with a personalized header.
Several months ago, I wrote a blog post explaining how to change a header image and highlighted the benefits brands will see from the new layout. Similar to Facebook’s cover photo, Twitter’s header image is now a focal point of the profile page. All companies, brands and personal accounts should be taking advantage of the new layout. The Twitter header image is a great opportunity to tell a brand story and strengthen messaging, or tell your own story. Unlike Facebook, this header image does not yet have regulations and can be used for branding, contests and much more!